We were commissioned by Target Ovarian Cancer to create these two videos for their website, providing clinically correct information in a clear and accessible manner, while still centring the subjective, personal experiences of the three women and telling their stories - and finding the balance between the emotively personal and neutrally objective.
We used co-design throughout, working with our onscreen lived-experience contributors to shape the content and pedagogy (e.g. they determined they preferred learning with an interwoven mix of real life examples and clinical advice) and to ensure the final cuts accurately represented them.
The shoot itself was stripped back in crew to feel more intimate and safe; we prioritised the contributors’ wellbeing and comfort throughout with ample rest breaks, space to be alone, lots of opportunities to feedback, and on-set support from the charity team. Jessi, who interviewed, was able to use her own personal experience of ovarian cancer to connect with the contributors on camera, providing truly authentic results.
